Blog in reecent time as being one of the easiest and cheapest ways to communicate and build home based business or online business and equally drum up new business.In simplest language, a blog enables you reach a global audience. It is a cost efective online journal that provide relevant information for your visitors and be linked to other areas of your business website.
Catherine Jamieson, author of create your own photo Blog, says that small - to - medium sized business should consider starting a blog as part of their online strategy because of the accessibility it can provide to a business.Writting blog is basically not different when compared to writting a flyer or mailed pamphlet, as it tends to be cheaper and has a higher success rate says Jamieson.Some dos and dont as suggested by Jamieson are listed below, when creating a company blog.
The dos are thus;
A. Create a blog for your business
B. Research other blogs in your field and make a list of what you do and dont like.
C. Create good, solid RSS feeds for news reader syndication.
D. Ensure that your design works on - at least - Microsoft Internet Explorer and Firefox for Windows and Macs.
E. Tell the customer about what products and services you offer along with pricing guidelines.
F. Have a proffessional create or help you with your layout . It is usually a small price and will ensure that you have a standard compliant site which is accessible to most people.
G. Get an easy to remember and related URL/SITE.
The Dont are thus;
1. Clutter your blog with alot of ads and other diversion -- people mostly want to see what they came to see . Make sure they can see it easily.
2. Use animation or anything which requires the user to install a plug - in.
3. Use a black background --- Its almost always wrong for a business site.
4. Make the creation of revenue with Ads by Goggle( or alike services) more important than the blog itself.
If you are going to try and add revenue with click --through, do so in a way that it does not interfere with the delivery or content of the blog.
Here are some tips on Blog usage for your Home based business ;
A. Host your blog on your server --- Having your blog hosted on your server gives you strong foundation on the internet, to broadcast your messages on a long term basis, when compared to signing up for a free blog.
B. Update your Blog posting frequently ---- Posting regularly on your blog assist search engines to find you, as users will patronise your blog , read what you have to say.
C. Register with relevant blog Search Engines --- There are Search Engines that specifically looks to see when blogs are updated for brocast on the internet for users attention.
D. Patronise other peoples blog --- Find related blogs on the internet , read their post , make meaningful comments, with a link back to your blog/website. It is a win -- win -- situation.
However, while many businesses will like to host the blog on their corporate site, for those just starting online business,they can consider amongst the numerous free blogging websites as ;
1. Window Live Spaces
2. Yahoo 360
3. Goggle Blogger.
Note that Blogging activities must be merged into the company overall marketing strategy. Do not be detereed owing to early stages set back, as being persistence with high value content provided on your blog, you will build your online contact on an international basis, which will be profitable on the long run to your business.
5 Benefits of High Value Content on your Blog;
A. It helps to improve your search engines ranking and visibility.
B It keeps readers/users longer on your blog
C. People/Readers are inclined to trust you.
D. Webmasters are encouraged to link to your content.
E. People/Readers recommend your blog to others.
About the author
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To find the best home based business ideas and opportunities so you can work from home visit: http://www.KelFelix.com
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